Greek Philosopher Socrates

It is a reality that societies tend to have individuals who question the way things are done. These individuals also known as philosophers feel that their responsibility is to question why things are the way they are. These philosophers usually work in places where they were born. This article will focus on one Greek philosopher who was recognized as Socrates.Advertising We will write a custom essay sample on Greek Philosopher Socrates specifically for you for only $16.05 $11/page Learn More In the era of ancient Greece, approximately forty years before the commencement of the Peloponnesian battles, an infant by the name of Socrates was brought into the world. This child is said to have been born in Athens in 469 BCE to Sophroniscus and Phoenarete. He was notably intelligent at a very tender age. Before the wars emanated in the region, Socrates used to hang out with the unchanged intellectuals that Pericles did. This comprised of the sophist named Protag orist, the scientist Archelaus and Damon the musician. It is therefore clear that Socrates existed during the times of war. Socrates emerged from a well-off family. There are several instances of substantiation that have been elucidated to attest to this fact. One of them is that he served in three diverse occurrences during the Peloponnesian war. To begin with, Socrates was a hoplite fighter during warfare. This duty necessitated an individual to purchase his own equipment as well as body armor. Socrates served as a soldier at a place called Delium in 424 BCE as well as in Amphipolis, Potidoea in 432 BCE. He did not stay as a bachelor for long. He was married to Xanthippe who was known well in the region due to her irritability. Consequently, Socrates had a family of three boys who played a great role in promoting their fathers thinking after his demise. Socrates used to question each and every person within the society. His interrogations were extended to the streets. Socrates wou ld stroll along the streets where he would come across different people. In the process, he would challenge an individual who he met among others on the streets with questions that appeared quite uncomplicated. His seemingly easy questions would leave plenty of doubt in the intellect of the individual. This was how Socrates gained his superiority in being a philosopher. Socrates would ask his questions regardless of the individual’s age. Through Socrates interrogations and answers many people benefited by getting education. The method that Socrates used to educate people was referred to as Socratic dialect. Some people referred to this method as the Socratic Method. Surprisingly, Socrates neither wrote books nor papers regarding his philosophical sayings. Similar to lots of philosophers, Socrates was seeking for the meaning of living or rather life. Socrates philosophical sayings were based on his own beliefs. Socrates had a belief that each and every philosopher was seeking answers not only to life but also what happens when one passes away.Advertising Looking for essay on philosophy? Let's see if we can help you! Get your first paper with 15% OFF Learn More Most of Socrates efforts were concentrated on the search for questions rather than answers. Through his efforts and interrogations, people’s morals were highly criticized. However, Socrates did not provide the people with solutions to the questions that he posed to them. This made most people within the society dislike him. Socrates also got himself involved with two associates of an oligarchy of thirty individuals who played a greater role in conquering the democratic state of Athens. As mentioned earlier, Socrates had his own beliefs which he thought to be true. Basing on Socrates assumptions, democracy never existed. Due to his beliefs, Socrates received a lot of hostility as well as resentment from most people within his region. Most people really hated him. According to So crates, any given government ought to be ruled by knowledge. In his point of view, democracy should be done away with by the government while administering its rule. There are indications that Socrates was the first and foremost human being to come up with the idea of the soul. The idea of the soul is presently well built among members of each and every society in the present day. In line with this, Socrates revealed that â€Å"there is no truth except that there is no truth† and that â€Å"he does not know anything except that he does not know anything.† After coming up with this, Socrates was able to boost his level of understanding and thinking and was equated to the greatest thinkers of all time. Socrates spent the largest part of his life confidentially. He never took part in affairs of the public and never got involved in activities that were anticipated by the citizens of his country. Socrates never considered them as activities of great knowledge. As a philosop her, Socrates was not only an educator but also a father. He did this for a considerable duration in his life. His philosophical sayings educated several people. Being a teacher, some of the well known followers of Socrates were Plato, Aristotle and Xenophon. One of the eulogies of Socrates was written by Xenophon. Plato also wrote several critiques regarding Socrates with the inclusion of â€Å"Apology† that demonstrated Socrates radiant defense. He wrote with illustrations from key words in Socrates philosophical sayings, for instance â€Å"[Socrates] spent his life in search of such truth as was arrived at by logical reasoning, starting from a rational hypothesis.† The real philosophical acts of Socrates have been shown when Plato wrote what was said by Socrates during his defense i.e. â€Å"I have never been a teacher to any man, but if any one, whether young or old, wished to hear me speak while carrying out my mission, I never grudged him the opportunity†¦ And whether any of my hearers become better or worse, for that I cannot justly be made answerable†¦Ã¢â‚¬ Advertising We will write a custom essay sample on Greek Philosopher Socrates specifically for you for only $16.05 $11/page Learn More Socrates was neither a product of the social order nor a modernizer. His way was known by many. He could stroll around the streets and then engage in a conversation with a person he came across. Without hesitation, Socrates would make sure that he interrogated the individual on his beliefs. Even though this seems to be a direct influence on people, Socrates is considered to have influenced most people’s way of life indirectly. Apparently, we are made to believe that new trends were obligatory when a person exhausted his chat with Socrates. However, Socrates never did trend setting save for that. In 399 BCE, Socrates was charged with transgression and corrupting the youth of Athens. Socrates was blamed by Meletus. During these times, the punishment for such crimes was death. The reason behind his alleged transgression was lack of recognition of the same gods as the state. Socrates was blamed for corrupting the Athenian youths. This was after the youths started questioning their parents’ beliefs. The youngsters also questioned the beliefs of some of the significant social elite in a scornful way. The entire matter appeared frivolous. In spite of Socrates outstanding defense, which was possibly misinterpreted by most of the 501 jury of the subordinate category of the Athenian general public, he was proved guilty by a margin of merely sixty people. Most people wanted him to be evicted from the city. However, this never happened. Personally, he requested to recompense a fine but his efforts were futile. A larger margin of individuals won the case. They proposed the death penalty on Socrates. He was to drink poison. The death sentence was later deferred. This was as a result of a r eligious festival that was to be performed. The festival was for the sacrifice of the seven young men and maidens towards the Minotaur in the maze inside the holy place on the isle of Crete. It was during this time that his friends proposed to organize a getaway for him. But Socrates refused to escape. He claimed that his escape would be contrary to all his teachings as well as the years he had lived. He took death as a light matter. He perceived death as at last getting to know all that happens after death which is considered as the ultimate quest of all philosophers. Plato denotes that Socrates said: â€Å"But now it is time for us to go away, I to die, and you to live. Which of us is going to a better fate is unknown to all save God.† Socrates was a great philosopher. The absence of his philosophical sayings would have resulted in the absence of philosophies from Aristotle and each and every successor of his teachings. The functioning of the world at present, particularly the western world would have been very different. This would have consequently reversed the configuration as well as the workings of the globe.Advertising Looking for essay on philosophy? Let's see if we can help you! Get your first paper with 15% OFF Learn More In conclusion, Socrates was the greatest philosopher/ theorist in the world. He took the planet by storm. He left a lot of suspicion and doubt in the minds of the greatest leaders of the era and beyond. There is a well known painting that depicts Socrates death. Weeping friends surround him as he moves to drink the cup of poisonous hemlock. The holder of the cup who is a servant also weeps on seeing what he was doing. The fact remains that Socrates was, is and will always be missed. Socrates discovered the truth regarding prejudices that are pushed on us by our own insecurities. This essay on Greek Philosopher Socrates was written and submitted by user Marvin E. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Metallic Conductor Essays - Electromagnetism, Force, Physics

Metallic Conductor Essays - Electromagnetism, Force, Physics Metallic Conductor Determination of r for a Metallic Conductor Aim: To determine the resistivity (r) of a given sample of wire Introduction: Physical factors that affect the resistance of a conductor are length, cross sectional area and a constant that depends upon the material called the resistivity. The resistance per unit length is the same all along a uniform wire so if the resistance of different lengths of a wire is found out, the resistivity can be calculated. Resistance of a material, R = Voltage / Current Resistance of a conductor, R = r Length / Cross sectional area Apparatus: - 12V power supply - Power leads - 6 connecting leads - 2 crocodile clips - given sample of wire ( 5 m) - variable resistor is used to alter the resistance to change the current and voltage for each length - ammeter the 5 ampere outlet was used since the current was generally over 1 amperes - voltmeter the 5 volt outlet was used because voltage was always below 5 volts - meter stick more appropriate than a 30 cm ruler because the length is changed by 50 cm each time - micrometer since the wire is very thin an accurate measurement of the diameter can be obtained by using a micrometer with an uncertainty of 0.0005mm. Diagram: Method: 1. Set up the apparatus as shown on the diagram. 2. Make sure the voltmeter outlet is at 5 volts and the ammeter outlet is at 1 amp. 3. Measure 50 cm of the wire using the meter stick. 4. Connect this part of the wire to the circuit using the crocodile clips. 5. Make sure the wire is not touching other parts of the wire. 6. Turn the power supply on, record the voltage and current. 7. Using the variable resistor, alter the resistance and take 4 more different readings of voltage and current for this length. 8. Repeat steps 4 to 6 for 5 more times, each time increase the length of wire by 50 cm using the meter stick. 9. Draw a graph of current against voltage for each length and find the resistance of each length by finding out the gradient of the graphs. 10. Measure the diameter of the wire using the micrometer. Take 3 reading at different places on the wire to reduce the uncertainty. 11. Calculate the cross sectional area of the wire, using the formula Area = p radius2 12. Draw a graph of resistance against length. 13. Find the resistivity of the wire by finding the gradient of the graph and multiplying it by the cross sectional area. ( R = r L / A ) Results: Length (m) 0.01 Voltage (volts) 0.05 Current (amperes) 0.05 0.5 0.70 1.15 0.5 1.30 2.00 0.5 1.90 3.10 0.5 2.45 3.90 0.5 2.90 4.70 Length (m) 0.01 Voltage (volts) 0.05 Current (amperes) 0.05 1.0 0.55 0.40 1.0 1.05 0.85 1.0 1.60 1.25 1.0 2.50 1.95 1.0 4.05 3.10 Length (m) 0.01 Voltage (volts) 0.05 Current (amperes) 0.05 1.5 0.80 0.40 1.5 1.50 0.80 1.5 2.45 1.30 1.5 3.80 1.90 1.5 4.50 2.30 Length (m) 0.01 Voltage (volts) 0.05 Current (amperes) 0.05 2.0 0.90 0.35 2.0 1.30 0.50 2.0 2.20 0.85 2.0 3.40 1.30 2.0 4.30 1.65 Length (m) 0.01 Voltage (volts) 0.05 Current (amperes) 0.05 2.5 1.20 0.35 2.5 1.40 0.45 2.5 2.35 0.75 2.5 3.35 1.00 2.5 4.70 1.45 Length (m) 0.01 Voltage (volts) 0.05 Current (amperes) 0.05 3.0 1.00 0.25 3.0 1.70 0.45 3.0 2.80 0.75 3.0 3.80 1.00 3.0 4.90 1.25 Diameter of the wire: 1st reading = 0.709mm 0.0005 mm 2nd reading = 0.710mm 0.0005 mm 3rd reading = 0.710mm 0.0005 mm Analysis & Conclusion: Length (m) 0.01 Resistance (ohms) 0.5 0.6161 0.00071 1.0 1.306 0.00098 1.5 1.985 0.0025 2.0 2.618 0.00046 2.5 3.263 0.0052 3.0 3.883 0.0049 Average diameter of wire = 0.710mm 0.0005 mm = 7.1 10 4 m 5 10 7 m Radius = 3.55 10 4 2.5 10 7 = 3.55 10 4 0.0704 % Area = p radius2 = p (1.26 10 7 0.1408 %) = p (1.26 10 7 1.77 10 10) = 3.96 10 7 m2 5.57 10 10 m2 Gradient of Resistance against Length graph = 1.307 1.307 = r / Cross sectional area = r / (3.96 10 7 5.57 10 10 ) r = 5.176 10 7 7.28 10 10 W m It was concluded from the experiment that the resistivity (r) of the wire is 5.2 10 7 7.3 10 10 W m. Evaluation: - The actual value for the resistivity is 4.7 10 7 W m. The resistivity value from the experiment is 5.2 10 7, which is

English 101 Essay Example | Topics and Well Written Essays - 250 words - 3

English 101 - Essay Example I simply explore the library and discover the myriad books, magazines, papers, and documents that I would never have known existed. I find one at random, locate a quiet corner, and spend some time getting acquainted with my new discovery. I have encountered 200-year-old books that were written about the history of the local area. I have also found magazines from the late 1800s that I always find interesting. One particular magazine was a late 1800s Science magazine that had an article that was written by Charles Darwin, the father of the Theory of Evolution. Wherever I look, the books that I accidentally discover always pleasantly surprise my curiosity. While I enjoy simply visiting the library, it is also an excellent place to study. I not only have a well-lit and quiet area to work, I have the entire library available to answer any questions I have, or provide the reference material I may need. I often consider the library my second home away from

DNA Sequencing Essay Example | Topics and Well Written Essays - 4000 words

DNA Sequencing - Essay Example The Sanger methods are able to sequence best from 30-350 nucleotides and therefore genomic sequencing strategies have been developed to sequence longer DNA of interest such as the gene of interest in this plant. In the shotgun sequencing strategies, DNA often of large size is shredded into smaller fragments that can then be sequenced individually. Shredding of the DNA is done by restriction enzymes or mechanically by shearing the DNA. The sequences of these fragments are then reassembled into their original order based on overlaps. Alignment of the sequences is done by a computer program to yield the complete sequence. In Whole-genome shortgun, the DNA is obtained without prior physical map knowledge and indiscriminately sheared into fragments of 100kb which are then cloned into plasmids and transformed. The DNA inserts obtained from the plasmids are sequenced individually and consequently assembled into a long contiguous sequence. The strategy has limits due to gaps which arise duri ng assembly due to the repeats in the sequences. Another strategy is primer walking which tends to deal with whole shortgun sequencing challenges in the assembly of â€Å"gaps†. Clones carrying inserts for sequences for both sides of the gap are identified and the DNA is sequenced normally. Resultant sequence is used to design a primer downstream from the former primer position. Pairwise-end sequencing is another strategy for genome sequencing which is performed on both sides of DNA of interest as opposed to one in whole-genome shortgun.... Usually alignment of the sequences is done by a computer program to yield the complete sequence. In Whole-genome shortgun, the DNA is obtained without prior physical map knowledge and indiscriminately sheared into fragments of 100kb which are then cloned into plasmids and transformed. The DNA inserts obtained from the plasmids are sequenced individually and consequently assembled into a long contiguous sequence. The strategy has limits due to gaps which arise during assembly due to the repeats in the sequences. Another strategy is primer walking which tends to deal with whole shortgun sequencing challenges in assembly of â€Å"gaps†. . Clones carrying inserts for sequences for both sides of the gap are identified and the DNA is sequenced normally. Resultant sequence is used to design a primer downstream from the former primer position. These steps are repeated over and over until the complete sequence of the insert is elucidated. Pairwise-end sequencing (double-barrel shortgun ) is another strategy for genome sequencing which is performed on both sides of DNA of interest as opposed to one in whole-genome shortgun. It reduces â€Å"gaps† thereby minimizing assembly errors which are common in whole-gun sequencing. However it poses a huge computational challenge during assembly. DNA is shredded into 150mb fragments and inserted into BACs in hierarchical shortgun sequencing strategy. Inserts are mapped into a physical map and organized by known location â€Å"Golden Tiling Path†. Inserts are fragmented further and cloned into plasmid where they are again recovered and sequenced according to â€Å"the Golden Tiling Path†. This strategy is applied for long pieces of DNA such as whole genome or chromosome and in

Report Coursework Example | Topics and Well Written Essays - 750 words - 3

Report - Coursework Example The methods are used in economics, physics, and chemistry, geology, in statistics, in operational research and in other disciplines. The ride has 100 metres of fencing to make a rectangular enclosure as shown. It will use existing walls for two sides of the enclosure, and leave an opening of 2 metres for a gate as shown below we are to show that the area of the enclosure is given by: A = 102x – x2 further we are to calculate the maximum possible area. The snacks will be provided in a box with a lid made by removing squares from each corner of a rectangular piece of card and then folding up the sides as shown in below figure. The box is made with a piece of cardboard that is 40 cm by 40 cm. To arrive at the many conclusions, the particular mathematical modeling techniques used was differentiation. It mostly involved finding the maxima and minima of the various mathematical expressions that were already given or else arrived at. The results show that the maximum and minimum heights for feel the fear roller coaster are 36 meters and -14. 1815 meters respectively. The difference between the two was found to amount to 50.815 meters. On the other hand, The Giant roller coaster is 36. 434 at its maximum and -96.434 at its minimum this roller coaster starts at the ground level. For the case of the enclosure the maximum possible area was found to be the2601 square meters where the width is 51. Finally the dimensions of the snack box that yield maximum volume are as follows 6.67 cm x 13.33 cm x 26.67 cm. in this case the maximum volume is 2370.37 cubic

Meaningfulness of Brand History Concept in Brand Management

Meaningfulness of Brand History Concept in Brand Management Gianluca Lucchin ID3615402 A brand has to have a history 1. INTRODUCTION Im presenting my arguments to prove that a brand actually need a history to be successful in nowadays dynamic scenario and to survive in the long term. First Im going to give basic definitions to work on, trying to define brand history by a theoretical point of view; then Im going to analyze those theories implications in order to sustain my arguments; finally Im going to use real-life cases in nowadays market to give recommendations and draw my conclusions. 2. DEFINITIONS TO START To determine whether or not a brand needs a history as an asset, is important to identify the key elements to work on. A definition of brand is a good starting point, since the word itself could be referred to many different themes and meanings. This will surely help to restrict the field of study. For Gardner and Levys (1955) A brand name is more than the label employed to differentiate among the manufacturers of a product; It is a complex symbol that represents a variety of ideas and attributes. It tells the consumers many thing, not only by the way it sounds (and the literal meaning if it has one) but, more important, via the body of associations it has built up and acquired as a public object over a period of time. Following this logic the brand could also be conceptualized as a bundle of tangible and intangible features which increase the attractiveness of a product beyond its functional value (Farquhar, 1989; Park and Srinivasan, 1994). History in this case could play a crucial role in binding tangible and intangible features by using a continuous chronological record of important events(Oxford Dictionaries) allowing a brand or a company, to recall a complex set of meanings, values and symbols connected to origins, past performances and mythologized episodes. This process of recalling the past could be beneficial for both firm perspective and consumer perspective and its connected to the concept of Brand Heritage. 3. BRAND HISTORY AND BRAND HERITAGE The word heritage is generally associated with inheritance: something transferred from one generation to another. As a concept, therefore, it works as a carrier of historical values from the past (Nuryanti, 1996). On the surface the difference between heritage and history may seem minor. However, if history   may explore and explain a past that is far away, heritage clarifies and makes that same past relevant for contemporary contexts and purposes. In the present time characterized by high dynamics, uncertainty, and massive consumer disorientation , customers tend to prefer brands with a heritage: a brand infused with a heritage stands for authenticity, credibility, and trust, and can provide leverage for a brand, especially in global markets (Aaker 1996; George 2004). The brand heritage construct can therefore be defined as (à ¢Ã¢â€š ¬Ã‚ ¦) a dimension of a brands identity found in its track record, longevity, core values, use of symbols and particularly in an organisational belief that its history is important (Urde et al. 2007). Based on the definition of brand heritage and its distinction from related constructs, it is useful to consider five major elements that indicate whether and to what extent heritage is present or potentially found in a brand (Urde, Greyser, and Balmer 2007, p. 9). The element track record is related to the established performance that the brand or the company has been connected with, such as certain values and promises over time (Urde 1997). The second element of brand heritage, longevity, is of special importance for large multigenerational family-owned companies reflecting sustainability and consistency (Urde, Greyser, and Balmer 2007, p. 9). Core values encompass the basic values the brand is associated with. Like a promise or covenant in external communication, these values underline and help to define corporate strategy and are an integral part of the brand identity (Kapferer 2004; Lencioni 2002; Urde 1994). The use of symbols is related to logos or designs and illustrates the brands core meaning and ideas (Urde, Greyser, and Balmer 2007, p. 10). The fifth component asks whether history is important to identity. Companies have to sense their own history as being crucially important to their identity. It is absolutely essential that they know who and what they are. This understanding should also be a key part of communication, advertising, and the marketing mix (Brown, Kozinets, and Sherry 2003b). 3.1 TYPE OF HERITAGE Referring to the work of the sociologist George Herbert Mead about the impact of past on individuals understanding of reality, and following the research of Bradford T. Hudson and John M.T. Balmer (2013) its possible to distinct between four different forms of Heritage. Structural heritage The nature of the present depends on the outcome of events that occurred in the past, which cannot be altered. Structural heritage involves a succession of causation from past to present. *Brands that use structural heritage claim superiority and differentiation referring to   a pedigree connecting the current company to the moment of origination and the people instrumental in establishing the company. Practical examples of structural heritage abound within many industries and sectors. For instance, some companies refer to founding dates Implied heritage If a company is vibrant and respected in the present, then it must have existed and developed during the past in a manner that explains its current status. Heritage is expressed by displaying current attributes that imply historical antecedents, by demonstrating congruence between current attributes and historical attributes, or by describing patterns of accomplishment across time. This dimension may also be indicated by references to the age of a brand. *Claims of differentiation or superiority by the firm are validated through statements of longevity, or demonstrations of continuity between past and present. Reconstructed heritage This dimension suggests that our relationship to the past is interpretive and our understanding of prior events is enhanced through contemplation. *Claims of differentiation or superiority by the firm are validated by the familiar or reminiscent character of the brand or its associated products. A commonly cited example of reconstructed heritage is the new Volkswagen Beetle, which was introduced in 1998 with design elements reminiscent of the original Beetle that became a cultural icon during the 1960s. Mythical heritage Mythical heritage refers to pasts that are partly or wholly fictitious, and which facilitate the projection or escape of consumers into imaginary worlds that relate to the brand. Mythical heritage is often expressed through fantasy or illusion, especially within communications narratives or the design of environments and products. *Claims of differentiation or superiority by the firm are validated by the archetypal, universal or quintessential nature of brand attributes. The reason companies with heritage should use it, is to take advantage of differentiation that is valuable for the customer/consumer and other stakeholders, distinctive for the brand, and difficult to imitate for the competitors.   Heritage can provide a basis for distinctiveness in positioning, which can generate competitive advantage, e.g. translating into higher prices and margins, and retaining customers to whom heritage is meaningful. 3.2 BRAND HERITAGE AND EFFECTS ON CUSTOMER VALUE A brand with a heritage creates and confirms expectations about future behavior to stakeholder groups and makes a promise that the brand will continue to deliver on these commitments (e.g., Aaker 1996 ; George 2004 ). For this reason brand history along with brand heritage can add consumer perceived value and can minimize consumers buying risk (Muehling and Sprott 2004 ). For the conceptualization of consumer value we refer to four major types of customer perceived value: 1)  Economic value: The economic dimension of customer value addresses direct monetary aspects such as price, resale price, discount, investment etc. It refers to the value of the product expressed in dollars and cents, to what is given up or sacrificed to obtain a product (e.g., Ahtola 1984 ; Chapman 1986 ; Mazumdar 1986 ; Monroe and Krishnan 1985 ). Functional value: The functional dimension of customer value represents the core benefit and basic utilities such as e.g. the quality, the uniqueness, the usability, the reliability, and durability of a certain product (Sheth et al. 1991 ). Affective value: The affective dimension of customer value refers to the experiences, feelings, and emotions a certain brand or product provides to the consumer in addition to its functional utility (Hirschman and Holbrook 1982 ; Sheth et al. 1991 , Westbrook and Oliver 1991 ). Social value: The social dimension of customer value focuses a customers personal orientation towards a brand or product and addresses personal matters such as consumers self-concepts, self-worth or self-identity value (e.g., Vigneron and Johnson 2004 ; Hirschman and Holbrook 1982 ). Following the study and the complex empirical research of Thomas Wuestefeld et al(2012) in the article The impact of brand heritage on customer perceived value we can say that brand heritage construct (as a result of different factors like history, prestige, longevity, myth and credibility) overall affects Consumer Perceived Value (CPV), therefore could be a crucial asset to consider. 4.EXAMPLES OF BRAND USING HERITAGE AS A COMPETITIVE ADVANTAGE Tangible examples of a proper use of brand history and brand heritage could be seen in both luxury market and mass market. 4.1 KRAFT/CADBURYS ACQUISITION CASE STUDY A sophisticated understanding of the past is one of the most powerful tools we have for shaping the future. An actual implementation of brand history and brand heritage concepts could be seen in how Kraft Foods managed its 2010 integration of the British confectioner Cadbury. Cadburys management and its employees had somehow mounted resistance to the acquisition, fearing the loss of core values and a products quality. To help smooth the process, senior executives turned to Krafts long-established archives. Company archivists launched an intranet site, titled Coming Together, that honored the parallel paths Kraft and Cadbury had taken. Poring over historical materials, they had found much evidence of shared values, and the presentation reinforced those common themes. In addition to the founders stories, the intranet site included interactive time lines, iconic advertising images, brief documentary videos, and dozens of detailed histories of owned branded products all designed to show how leading Kraft and Cadbury brands had come to sit side by side on grocers shelves. The same narrative too k hold in other communications, from CEO speeches to press releases, and in employee training sessions. Kraft ended up integrating Cadbury more smoothly than any of its previous acquisitions. The history of the enterprise can instill a sense of identity and purpose and suggest the goals that will resonate (George Smith,Your Companys History as a Leadership Tool). 4.2 COCA-COLA is really proud of its history The Coca-Cola story is a good one, even if we do say so ourselves Coca-Cola, one of the most famous and iconic brand in the world definitely recurs to an implementation of brand heritage tools by referring to the company glorious longevity and past performances in a nostalgic fashion. An example of this commitment to history could definitely be found on Coca-Cola website with many pages dedicated to the evolution of the brand itself. A pdf for the 125 years anniversary of Coca-Cola has been released, with lot of documents and pictures of logos, packaging and successful advertising during the ages. A relevant proof of appliance of brand heritage construct in Coca-Cola marketing mix, could be found in the smart use of symbols (the iconic bottle and the famous Coca-Cola font) and the reiteration of the affective value(being on the market for such a long time it bears nostalgic potential for every adult consumer). 4.3 LOUIS VUITTON-The iconic traveling luggage Louis Vuitton is a well known apparel luxury brand. It puts great emphasys on tradition as seen in the brand website rich in contents like old pictures and all sort of informations on the origins of the company itself. The starting point, the making of the iconic Louis Vuitton traveling luggage is used as tool of reference to the glorious past of the company itself and could be read as a clear example of reconstructed heritage. And plus, the promise of value connected to the purchase of those bags implies an increase of social perceived value for consumers as a form of self-actualization and distinction. 4.4 BURBERRY-The invention of gabardine and the myth of the trench coat Burberry is another famous luxury fashion brand which use history, tradition and heritage as crucial assets in its marketing mix .Its main fashion house focuses on outerwear, fashion accessories, fragrances, sunglasses, and cosmetics. Established in 1856 by Thomas Burberry and originally focusing on the development of outdoor attire, the fashion house has moved on to the high fashion market developing pattern-based scarves, trench coats, and other fashion accessories. Its distinctive check pattern has become one of its most widely copied trademarks. The brand itself can count on the innovative invention of gabardine, a breathable and waterproof fabric   which somehow revolutionized rainwear. Burberry is most famous for its trench coat. Its coats were worn in the trenches of World War I by British soldiers, and for decades thereafter Burberry became so much a part of British culture that Queen Elizabeth II and the Prince of Wales have granted the company Royal Warrants. Thus, Burberry is the perfect example of a Heritage brand based on the implied heritage category: the respectability and the glorious status showed in the present is the result of a great and honorable past (invention of gabardine + fact that trench coats were used during world war) 5. CONCLUSION   Ã‚   If lots of nowadays most successful brands are connected to the ever-innovating technology sector (think of Google, Apple, Amazon, Facebook etc) and dont rely too much on a long or mythicized history, long-standing brands combining both heritage and longevity are still able to deliver real value attaining strong competitive positions. If we observe the 2016 Global Best Brands report by Interbrand, we can see that 10 brands in the top15 are more than 50 years old and some of them are way older than that. Even if someone could argue that the success of a brand has little to do with a brands age, we can still say that having long-term traditions and experiences in the business could help to stay relevant and competitive. The level of sophistication needed for a brand to maintain its competitive advantages is of course not to be underestimated, newness and innovation plays a strong role. But even if a brand needs to evolve constantly to stay relevant, it also needs a center of gravity, a clear vision and a commitment to stay true to the core of its DNA (Rebecca Robins 2015) In conclusion we can say that: Consumers prefer brands with a history in order to be reassured and to fight purchasing uncertainty Brand History is a key element in the implementation of Brand Heritage constructà ¯Ã†â€™Ã‚   Brand Heritage boost the Consumer Perceived Value A connection to the past is often required by a company to be successful and coherent in the present and to grow in the future A brand (definitely) has to have a history! REFERENCES Articles and Papers Chun-Tuan Chang Minh-Hsuan Tung (2016) Intergenerational appeal in advertising: impacts of brand-gender extension and brand history, in International Journal of Advertising, 35:2, 345-361 Vanisha Narsey Cristel Antonia Russell (2014). Behind the Revealed Brand: Exploring the Brand Backstory Experience inConsumer Culture Theory. Published online: 20 Aug 2014; 297-323. Bradford T. Hudson John M.T. Balmer, (2013),Corporate heritage brands: Meads theory of the past, in Corporate Communications: An International Journal, Vol. 18 Iss 3 pp. 347 361 Thomas Wuestefeld  · Nadine Hennigs  ·Steffen Schmidt  · Klaus-Peter Wiedmann (2012) The impact of brand heritage on customer perceived value, in Der markt. International Journal of Marketing John T. Seaman Jr. and George David Smith,(2012) Your Companys History as a Leadership Tool, in Harvard Business Review, December 2012 Upendra Kumar Maurya* P. Mishra.(2012) What is a brand? A Perspective on Brand Meaning in European Journal of Business and Management. Vol 4, No.3, 2012 Klaus-Peter Wiedmann , Nadine Hennigs , Steffen Schmidt Thomas Wuestefeld (2011) Drivers and Outcomes of Brand Heritage: Consumers Perception of Heritage Brands in the Automotive Industry, in Journal of Marketing Theory and Practice, 19:2, 205-220 Ulla Hakala Sonja Là ¤tti Birgitta Sandberg, (2011),Operationalising brand heritage and cultural heritage, in Journal of Product Brand Management, Vol. 20 Iss 6 pp. 447 456 Pozzi Daniele, The Invisible H: does History has a place in Heritage? A proposal, in https://www.Researchgate.net Urde M, Greyser SA, Balmer JMT (2007) Corporate brands with a heritage. J Brand Manage 15(1):4-19 Books Keller L.K, (2013) Strategic Brand Management. Building, Measuring and Managing Brand Equity, published by Pearson Baker M., Hart S. (2007) Product Strategy Management, Prentice hall, London Websites http://interbrand.com/views/legacy-brands-keeping-long-standing-brands-relevant-in-the-digital-age/ http://www.theguardian.com/media-network/2015/oct/09/brands-relevant-digital-age http://interbrand.com/best-brands/best-global-brands/2016/ranking/ https://uk.burberry.com/our-history/ http://www.burberryplc.com/about_burberry/company-history http://it.louisvuitton.com/ita-it/la-maison/una-storia-leggendaria#how-it-all-began http://www.worldofcoca-cola.com/about-us/coca-cola-history/ https://www.oxforddictionaries.com/ http://www.coca-cola.co.uk/stories/from-1886-to-the-present-daythis-is-the-story-of-coca-cola http://www.stern.nyu.edu/experience-stern/faculty-research/georgesmith-history-leadership

Willa Cathers Death Comes for the Archbishop: Powerful Prose :: Willa Cather Death Comes for the Archbishop

Willa Cather's Death Comes for the Archbishop: Powerful Prose It is understandable that some early twentieth-century critics of Willa Cather's Death Comes for the Archbishop said that the "'book is hard to classify,'" and "that it is not a novel" (On Writing 12). At that time, novels generally were written with a recognizable structure, with character development as a focus and chronology as a central organizational strategy (Harmon 350). In Death Comes for the Archbishop the central character's changes are subtle and relational, while the chronology sometimes seems random and unpredictable. Cather's preference to call her work "a narrative," a term usually contained within the definition of "a novel," does make sense, if only to distinguish her style in the minds of her readers. Cather's main character, Archbishop Latour, does not change so much as come into clearer focus. It is as if her story begins with a picture of Latour through a blurry wide-angle lens. He is only a name in the prologue; he is denied authority when he first arrives in Santa Fe; he is traveling in foreign territory. Yet, through a series of vignettes, Latour's personality becomes more vivid and realized, like the landscape around him. Rather than major personal trans-formations or dramatic circumstances, we find that Latour becomes more of what we already thought he was. Although a relatively solitary man, Latour is literarily never alone. Cather almost always sets her main character in relation to either another character or to the landscape. Comparisons of the scenery to that of other locales are made, but like the personality of the Latour himself, the landscape seems to develop its essence, as well. In a scene towards the end of the book when Latour is on one of his many journeys back to Santa Fe, we see a good example of this juxtaposition, "[t]he plain was there, under one's feet, but what one saw when one looked about was that brilliant blue world of stinging air and moving cloud" (DCA 231-2). Cather points the fulfillment of her tale in her title. In the last section, titled just as the book itself, the Archbishop is "active in some other part of the great picture of his life" (Death Comes for the Archbishop 288). During his last days he was "done with calendared time," these words reflecting the arbitrary way in which memories are recalled, and the manner in which the book's minimal plot progresses.