Emotional Intelligence ( Eq ) - 1051 Words

As a student of psychology with a desire to pursue a career in counseling, understanding and developing personal emotional intelligence could play a significant role in the success or failure of my career. Emotional Intelligence (EQ), according to John Mayer (2009) is the ability to be aware of and manage one’s own and others emotions (para. 1). Myers (2013) identifies four components of emotional intelligence (pg. 375). The first is emotional awareness, or the ability to recognize emotions in yourself and others. Second is the ability to understand emotions. In other words, to understand how emotions affect us personally, how they affect others, and the meanings emotions convey. In addition to being aware of and understanding emotions,†¦show more content†¦I have a solid foundation from which to further develop my EQ. When I asked two friends for feedback concerning this quiz, they thought my scores were slightly low. On nine to ten questions, they raise my scores by one or two points. They also acknowledged that our perspective could bias our scores. Recognizing that we did not choose a score of 1 or 5 for any ability, a friend commented that we are inclined to view issues conservatively, being uncomfortable with â€Å"absolute† measures. We tend to view â€Å"1† as irredeemable and â€Å"5† as perfect, which we believe no human can be. Factors that contributed to higher scores on the quiz have come from experience and growth. Learning about and gaining a greater awareness of my own emotions, allows me to begin to accept and express my emotions in a positive way. Recognizing when I am becoming angry, for example, allows me to channel my response. Rather than lashing out at others without thinking, or deny my anger by trying to just stop being angry, I will stop and think through what is making me angry, then use the energy that anger provides to try to resolve the issue or take appropriate action as necessary. Learning to resolve anger this way allows me to respond to another’s anger by assisting in channeling their anger in a similar manner. Lower scores are the result of a lack of awareness of my own emotions and a lack of maturity to resolve an

Computer Security and Educational Services - 1081 Words

Unit 5 Assignment 1: Testing and Monitoring Security Controls Learning Objectives and Outcomes ï‚ § You will learn to recognize security events and baseline anomalies that might indicate suspicious activity. ï‚ § You will learn to identify policy violations and security breaches and to appropriately monitor threats and control activity across the network. Assignment Requirements Refer to the handout Testing and Monitoring Security Controls. It contains information on security events or breaches and baseline anomalies. After studying the handout, answer the following questions: ï‚ § Identify at least two types of security events and baseline anomalies that might indicate suspicious activity. ï‚ § Given a list of policy violations and security†¦show more content†¦Ã¯â€š § Open network drive shares allow storage privileges to outside users. ï‚ § Sensitive laptop data is unencrypted and susceptible to physical theft. ï‚ § Remote users do not have recent patches or current updates. ï‚ § Legitimate traffic bearing a malicious payload exploits network services. ï‚ § An invalid protocol header disrupts a critical network service. ï‚ § Removable storage drives introduce malware filtered only when crossing the network. ï‚ § Predictable passwords meet minimum length requirements but remain easily guessable. ï‚ § Bad router permissions allow attackers to modify configurations or disrupt traffic.  © ITT Educational Services Page 2 NT2580 Introduction to Information Security STUDENT COPY: Graded Assignment Requirements Unit 5 Assignment 2: Define an Acceptable Use Policy (AUP) Learning Objectives and Outcomes ï‚ § You will learn to successfully identify inappropriate activity on a network and to develop a basic AUP that describes the handling of such incidents. 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Patterns of World History Vol 1 Free Essays

string(26) " of land tenure in China\." â€Å"Humans and Ideas† Some of the most powerful ideas humans developed during early divination of 3000 BCE to 618 CE have been about techniques to improve living. New technological ideas from the invention of the wheel to the hand crank pump have transformed how millions of people live. The way technological ideas have accumulated over time and the effects they have had on society is one of the main themes of world history. We will write a custom essay sample on Patterns of World History Vol 1 or any similar topic only for you Order Now Shortly before 3000 BCE, Mesopotamians invented a technological idea which ended in a writing system called cuneiform that increased communication, record keeping, and abstract thought. Through symbols written on wet clay tablets that represented objects and sounds, history could be recorded for the first time. Writing was a major expansion of the conceptual horizon of humankind that reached back to the first flaked stones, ornaments, figurines, and cave paintings in the Paleolithic (Von Sivers 44). Early metallurgists discovered that by adding tin to copper they were able to make bronze which was much harder than copper and provided a sharper cutting edge which was the start of the Bronze Age (Lecture). By 2800 BCE Sumer entered into what is described as the protoliterate period where scribes would work with pictograms and official seals but there was still no official written language (Lecture). Harappan cities were unique to the 1700’s BCE due to the meticulously planned grid-like design that included a most elaborate urban sewer system for ancient times. Remarkably straight, brick paved streets ran in north/south, east/west axes forming square blocks of public buildings, temples, and markets in convenient locations. Houses had brick-lined indoor wells and primitive toilets emptying into terra-cotta cesspits whose overflow connected to the city’s drains and sewers (Von Sivers 80). Located several miles up the Sabarmati River from the Gulf of Khambat, Lothal was a large, perhaps the chief, of all trading seaports around 1700 BCE. Lothal central structure is an enormous basin, approximately 120 feet long and 70 feet wide. The location of Lothal on the Arabian Sea indicates a link between Harappan cities and trade that would have reached Mesopotamia and possibly Egypt. Lothal was also a famous regional craft center, with micro beads used for decorative craft items and jewelry as its chief product for internal trade and export (Von Sivers 80). Around 1700 BCE, the chariot and composite bow made their entry into the Middle East and eastern Mediterranean region, transforming armies who previously relied solely on foot soldiers. Black smiths mastered the art of iron making and incorporated iron into their chariot armies, in the form of swords, helmets, and protective armor (Von Sivers 53). The Shang Dynasty used the horse to drive chariots, which transformed the Chinese warfare for transportation, which linked disparate regions of China and helped the Shang to expand. It was a featured in art and poetry and thus offered a new symbol for artist and poets to work with. It will also link China to nomadic horse people from the north and west (Von Sivers 110). The people in Meroe mined, smelted, and forged iron which they were the first to do so in sub-Saharan Africa. The craft of iron smelting evolved gradually in Hittite Anatolia during several centuries after 1500 BCE. The possible spread of iron-working sills from the Middle East to Africa has not been satisfactorily proved. Iron workers in African villages adapted iron-making to local village circumstances. The production of iron, or greater import was the knowledge f how to forge the bloom-the combination of raw iron and slag- into an iron- carbon allow that was neither too soft nor too brittle (Von Sivers 165). Chariots and bows were introduced to the Shan army between 1300-1200 BCE. Around 1200 BCE, The Olmec crafted figurines, mask of clays, and made figurines from jade and serpentine. The Olmec heads were carved from 18 ton blocks of basalt that were quarried 70 miles away from San Lorenzo. Large groups of workers shouldered beams from which the basalt blocks, weighing 18 tons on average, hung in slings. They carried these blocks to the coast and shipped them to San Lorenzo on rafts. There, sculptors fashioned the blocks into fierce-looking, helmeted heads, kneeling or sitting figures, and animal statues (Von Sivers 145). The Lydians are notable for having created in 615 BCE the first minted money in world history, coins made of silver and gold and used in trade (Von Sivers 199). The Achaemenids created an elaborate system of roads known as the royal roads around 550 BCE for communication and transportation of troops and trade. The Persian Empire in particular covered vast amounts of land, from Anatolia to Egypt and Mesopotamia, to modern day Afghanistan. The Persian Empire was both centralized and decentralized. One centralized aspect, as revealed by the roads, was the need to pay taxes and tribute to the shahinshah, the emperor. Even more revealing is the style of the Persian roads, with distance markers at regular intervals, inns and depots indicating the sophistication of the Persian infrastructure. The centralization of the empire is further revealed by the regulation that local parts of the road had to be maintained by the local governors, appointed by the emperor; thus even to the local level the emperor had influe nce (Von Sivers 200). The Achaemenids achieved their conquests with the help of lightly armed; highly mobile mounted archers as well as heavily armored, slow-moving cataphracts-horsemen with protective armor consisting of iron scales sewn on leather shirts. Quilts and iron scales protected the horses. The archers fought with composite bows and the cataphracts, with 5-foot long, iron-tipped lances for thrusting. Infantry soldiers armed with bows, arrows, shields, and javelins provided support for the cavalry, complementing its tank-like thrust (Von Sivers 200). The Well-Field System was an attempt to untangle the more confusing aspects of land arrangement around 500 BCE. The Zhou was the first among many dynasties to attempt to impose a uniform system of land tenure in China. You read "Patterns of World History Vol 1" in category "Essay examples" Each square Li(one li is about one-third of a mile), consisting of 900 mou(each mou is approximately one-sixth of an acre) was divided into a grid of nine plots. Individual families would each work one of the eight outside plots while the middle one would be farmed in common for the taxes and rents owed the landowner or local officials (Von Sivers 117). In the 5th Century BCE, sculptors began to explore physical movement, emotion, and individual character by Greek Painting and Sculpture. Greek vase paintings and sculptures achieved a remarkable wide range, from figures exerting themselves in their chosen sports to serene models of human beauty. Greek sculptors and painters abandoned symbolism and instead, embraced realism as their style of representation in which we call today photographic representation (Von Sivers 229). Craftspeople from the Chavin de’ Hauntar around 500 BCE made beads, pendants, stone tools and leather goods, but pioneered new techniques combining the wool from llamas with cotton to create a new blended cloth. They decorated it using new methods of dyeing and painting. Goldsmiths demised new methods of soldering and alloying gold and silver to make large ornamental objects. Small objects, such as golden headbands, ear spools, beads, and pins, signified prestige and wealth. Gold artifacts found in the graves of the wealthy attest to the value residents of Chavin placed on gold (Von Sivers 144). What technical and cultural development allowed the people of the Lapita culture to spread throughout the Pacific Islands? 500 BCE-200 BCE- The Polynesian Islands were settled in part due to sail and paddle-driven canoes, which were further improved by the addition of outriggers or double hulls. These boats improvements allowed the Polynesians to sail further and reach some of the more distant islands. Cultural developments included the ability to retain elaborate, detailed mental maps of islands, ability to read wind patterns and currents, and retention of celestial information that allowed for navigation (Von Sivers ). The Silk Road was an overland trade routes that connected eastern and western Eurasia, beginning at the end of the fourth century BCE (Von Sivers 286). Mayans developed writing that was a complex combination of glyphic and syllabic script as early as 400-300 BCE. Mayan writing is a glyphic as well as a syllabic script, numbering some 800 signs. It is structurally similar to Sumerian cuneiform and Egyptian hieroglyphic. The glyphic part consists of pictograms, one-word images of the most essential features of what is to be depicted. Glyphs as syllables consist of one, two, or three of syllabic glyphs, or syllabaries, are pronounced as a series of syllables. Given the mixture of pictograms and syllabaries, which is potentially immense, the complexity of Mayan writing appeared for a long time to be an insuperable obstacle to any effort at deciphering (Von Sivers 182). Around 300 BCE, The Upanishadic writers, or which one hundred are known, thought that the Vedic religion had become too distracted due to the thousands of gods. The Upanishads instead sought a monist, rather that polytheistic approach, and sought for a first principle, a universal truth that did not require the worship of many different gods. The Upanishadic writers were hermits who wanted to reach unity with the universal self, which would remove them from the cycle of rebirth and redeath that characterized earthly life. Salvation in this system was moksha, escape from reincarnation. This salvation was achieved through meditation and brief aphorisms becoming a vital part of a new evolving tradition (Von Sivers 248). Around 221 BCE, the Qin Shi Huangdi, the first emperor of the Qin, accomplished a significant part of empire and state building. These are several accomplishments of Shi Huangdi to include: building the Great Wall of China that was massive project stretching over 1400 miles to safeguard against attacks by nomadic people in the north; standardized weights, measures, and coinage; building roads, canals, irrigation, water conservancy projects; his tomb with life-sized warriors; use of conscripted labor; and the implementation of Legalism as the primary philosophy of the realm. Each of these was designed primarily to increase the centralized power of the Qin leader and his state. Babylonians were great mathematicians, who worked fractions, whole numbers and square roots as well as some of the elementary theorems of geometry (Lecture). Starting from the foundations of the Sumerians, the Babylonians made advances in arithmetic, geometry, and algebra. Buddhism, the most profound intellectual influences from India on the surrounding regions was in science and mathematics. During the period from the second century BCE until the second century CE India was an importer of scientific and mathematical concepts from the Greco-Roman and Persian spheres. Greek geometry, made its way into northern India during this time. Concepts of Indian health regimens-some involving yoga discipline-along with the vast body of Indian medicine, with its extensive knowledge of herbal remedies, also seem to have moved west. In the area of mathematics and astronomy an important synthesis of ideas took place in the developing the first Indian calendars, which were based on the lunar months, through a year consisted of six seasons and an intercalary period was inserted every 30 months to make up the difference with the solar year. The Indians then adopted the calendar of the eastern Mediterranean and southwest Asia, which had a 7 –day week, a 24-hour day, and a 365-day solar year-along with the 12 zodiacal signs of the Greco-Roman world (Von Sivers 264). The earthenware produced during the Tang dynasty 618 CE is among the most coveted in the world today. Perhaps even more impressive, by this time, too, artisans were producing a kind of â€Å"proto-porcelain† that, with increasing refinement, would be know in the succeeding centuries to the outside world as â€Å"china† (Von Sivers 284). Throughout history, humans have adapted their ideas to their environment and learned to overcome obstacles, thus paving the way for new elements of technology. Humans expressed themselves and communicated with one another in sophisticated ways through paintings, sculptures, and the decorative arts as well as writing, construction, and metals. Of more recent, humans invented writing systems that gave birth to many forms of literature. Humans have wrestled with ideas and beliefs regarding technology. How to cite Patterns of World History Vol 1, Essay examples

Individual Critical Reflection Journal Organization Conflicts

Question: Describe about the Individual Critical Reflection Journal for Organization Conflicts. Answer: Introduction As stated by Gallo, (2013), in an organization conflicts arise when the participants view the current system as not being satisfied enough in order to deliver quality work. Through conflicts, an organization gains the opportunity to rectify the issues and incorporate better ideas and understandings with new undertakings. Conflicts are often followed by negotiations been made between two or more parties (Stroebe, et al., 2012). This is considered as one of the reconciliation method of dealing with the conflicts. There are various forms of negotiations that can take place as per the situation which prevails among the two parties (Rubin Brown, 2013). In this essay, I have presented my reflection on my personal experience of negotiation. The negotiation is taking place in an ice cream manufacturing company among the managers of the organization and the labour unions. I belong to the management department. The labour unions had approached my team in order to discuss their grievances regarding the facilities being offered to them. I have been able to handle various situations with past experiences and theories on negotiations. The detailed analysis between them is presented in this study. Analysis The negotiation has been taken place in a chat room among the management group and the union of an ice cream company. The unions were facing various hurdles in the working place of the company. They had come up with various grievances which had to be addressed. In order to overcome the difficulties, they had come over to the management group with the suggestion of joining the management committee of the organization in further decision making processes (Pruitt, 2013). Various issues had been raised at that time, which had been addressed to and framed using various concepts and theories of negotiation. The most vital and the first issue that had been raised by the union was the issue of low wages that were offered to the labour. According to the union members, the wages that their fellow members received from the company was comparatively less. According to Brett Thompson, (2016), a collective bargaining process had been finalised between the two parties, where I used my previous experiences and rendered the problem of wages. Under by advice, 3% raise of wages every year had been finalised by the company over the agreed contractual term between the union and the management committee. The second issue that was raised was the issue of the performance scheme. This issue deals with the skill gaps that are prevailing among some of the employees and how the training program which is implemented by the management group of the organization must frame the employees to undergo such programs. Using various BATNA (Best Alternative To A Negotiated Agreement) concepts, negotiation has been agreed upon (Carmen Saorn-Iborra, Redondo-Cano Revuelto-Taboada, 2013). Employees and managers have intercepted the collaborative measures to maintain the techniques of framing the conclusion of training programs. The employees have been presented with the authority to elect the staff who could earn the skills and help to raise the productivity of the organization. The eligibility for the training had been framed by me by implementing the collaborative negotiation treatment (Dudek, 2013). In this aspect, the labour that is eligible for the training program would be elected by both the labour union and the management group. The labour union would name a few employees who would undergo the program to develop the skills and help to raise the productivity of the organization. Among the people elected by the labour, the final decision would be taken by the management group who would elect among the selected employees depending upon their past performances of a time span of 12 months. Shift cycle and roster management has been another issue that has been raised by the labour unions. Depending upon the mutual adjustment concept of negotiation, the rosters of the organization have been framed (Schneider Lewicki, 2016). The rosters run on fortnightly cycles, introducing an employee led shift swap scheme. Under this scheme the employees are given greater flexibility to move their shifts to align with their social and family obligations. The employees have been presented with the opportunity to take up extra shifts if they wanted. I did not give them the permission of not storing up the overtime pay. I had given the management group the authority to maintain the rosters. According to the shift swap scheme, the employees would get a fixed chance of swapping their shifts depending upon their mutual consents among each other. The swap should be so finalised so that they do not harm the daily labour requirement of the organization. The duration of the agreement that had been decided upon the two groups had been done on mutual consent. A span of 24 month period, the union initially offered the term which was easily accepted by the management team. Two years consent will provide the organization with ample opportunities to analyse the productivity of the association. Various facilities of the employees had been issued by the management group under a joint workplace committee. The joint workplace committee was an important association framed within the organization that would help in establishing a group to look after the employees facilities being provided. Issues such as safety, employee well being, medical facilities and other issues would be addressed. A quarterly meeting had been finalised that would help the management group frame the discussion along with the unions. Joint decisions have been framed by the association regarding the occupational health and safety programs for the employees. I had limited the powers of the union as consultative in nature. They were associated as the consultative group, whereas, the final decision of the organization would be taken by the management team. This was a crucial step taken by the organization. All the above issues has been resolved by the management group and the unions thereby help in improving recovering the contradictions and overcoming the conflicts among the two group (Galin, 2015). The negotiation concepts helped me frame an extensive solution to the problems that arise. Though the meeting went about for two hours fifteen minutes among the 9 members, yet, it was self satisfying. Conclusion Conflicts are often followed by negotiations been made between two or more parties. This is considered as one of the reconciliation method of dealing with the conflicts. I, belonging to the management department of the organization has been efficient enough in addressing the grievances of labour unions with the help of various concepts and theories of negotiations. The theories of negotiations that has been implemented were collective bargaining process, BATNA, mutual understanding and collaborative process. These theories helped in overcoming the issues of low wages, performance scheme, training program shift cycle, roster issues, and the facilities to be provided to the employees of the organization. All these implementations would help to raise the productivity of the organization, where the unions would assist the management group of the company but the final decision would be taken by the management itself. References Pruitt, D. G. (2013).Negotiation behavior. Academic Press. Rubin, J. Z., Brown, B. R. (2013).The social psychology of bargaining and negotiation. Elsevier Stroebe, W., Kruglanski, A. W., Bar-Tal, D., Hewstone, M. (Eds.). (2012).The social psychology of intergroup conflict: Theory, research and applications. Springer Science Business Media. Gallo, G. (2013). Conflict theory, complexity and systems approach.Systems Research and Behavioral Science,30(2), 156-175. Brett, J., Thompson, L. (2016). Negotiation.Organizational Behavior and Human Decision Processes,136, 68-79. Carmen Saorn-Iborra, M., Redondo-Cano, A., Revuelto-Taboada, L. (2013). How BATNAs perception impacts JVs negotiations.Management Decision,51(2), 419-433. Dudek, G. (2013).Collaborative planning in supply chains: a negotiation-based approach(Vol. 533). Springer Science Business Media. Galin, A. (2015).The World of Negotiation: Theories, Perceptions and Practice. World Scientific Publishing Co Inc. Schneider, A. K., Lewicki, R. J. (2016). The Past and Future Challenges of Negotiation Theory.Ohio St. J. on Disp. Resol.,31, 1.

Greek Philosopher Socrates

It is a reality that societies tend to have individuals who question the way things are done. These individuals also known as philosophers feel that their responsibility is to question why things are the way they are. These philosophers usually work in places where they were born. This article will focus on one Greek philosopher who was recognized as Socrates.Advertising We will write a custom essay sample on Greek Philosopher Socrates specifically for you for only $16.05 $11/page Learn More In the era of ancient Greece, approximately forty years before the commencement of the Peloponnesian battles, an infant by the name of Socrates was brought into the world. This child is said to have been born in Athens in 469 BCE to Sophroniscus and Phoenarete. He was notably intelligent at a very tender age. Before the wars emanated in the region, Socrates used to hang out with the unchanged intellectuals that Pericles did. This comprised of the sophist named Protag orist, the scientist Archelaus and Damon the musician. It is therefore clear that Socrates existed during the times of war. Socrates emerged from a well-off family. There are several instances of substantiation that have been elucidated to attest to this fact. One of them is that he served in three diverse occurrences during the Peloponnesian war. To begin with, Socrates was a hoplite fighter during warfare. This duty necessitated an individual to purchase his own equipment as well as body armor. Socrates served as a soldier at a place called Delium in 424 BCE as well as in Amphipolis, Potidoea in 432 BCE. He did not stay as a bachelor for long. He was married to Xanthippe who was known well in the region due to her irritability. Consequently, Socrates had a family of three boys who played a great role in promoting their fathers thinking after his demise. Socrates used to question each and every person within the society. His interrogations were extended to the streets. Socrates wou ld stroll along the streets where he would come across different people. In the process, he would challenge an individual who he met among others on the streets with questions that appeared quite uncomplicated. His seemingly easy questions would leave plenty of doubt in the intellect of the individual. This was how Socrates gained his superiority in being a philosopher. Socrates would ask his questions regardless of the individual’s age. Through Socrates interrogations and answers many people benefited by getting education. The method that Socrates used to educate people was referred to as Socratic dialect. Some people referred to this method as the Socratic Method. Surprisingly, Socrates neither wrote books nor papers regarding his philosophical sayings. Similar to lots of philosophers, Socrates was seeking for the meaning of living or rather life. Socrates philosophical sayings were based on his own beliefs. Socrates had a belief that each and every philosopher was seeking answers not only to life but also what happens when one passes away.Advertising Looking for essay on philosophy? Let's see if we can help you! Get your first paper with 15% OFF Learn More Most of Socrates efforts were concentrated on the search for questions rather than answers. Through his efforts and interrogations, people’s morals were highly criticized. However, Socrates did not provide the people with solutions to the questions that he posed to them. This made most people within the society dislike him. Socrates also got himself involved with two associates of an oligarchy of thirty individuals who played a greater role in conquering the democratic state of Athens. As mentioned earlier, Socrates had his own beliefs which he thought to be true. Basing on Socrates assumptions, democracy never existed. Due to his beliefs, Socrates received a lot of hostility as well as resentment from most people within his region. Most people really hated him. According to So crates, any given government ought to be ruled by knowledge. In his point of view, democracy should be done away with by the government while administering its rule. There are indications that Socrates was the first and foremost human being to come up with the idea of the soul. The idea of the soul is presently well built among members of each and every society in the present day. In line with this, Socrates revealed that â€Å"there is no truth except that there is no truth† and that â€Å"he does not know anything except that he does not know anything.† After coming up with this, Socrates was able to boost his level of understanding and thinking and was equated to the greatest thinkers of all time. Socrates spent the largest part of his life confidentially. He never took part in affairs of the public and never got involved in activities that were anticipated by the citizens of his country. Socrates never considered them as activities of great knowledge. As a philosop her, Socrates was not only an educator but also a father. He did this for a considerable duration in his life. His philosophical sayings educated several people. Being a teacher, some of the well known followers of Socrates were Plato, Aristotle and Xenophon. One of the eulogies of Socrates was written by Xenophon. Plato also wrote several critiques regarding Socrates with the inclusion of â€Å"Apology† that demonstrated Socrates radiant defense. He wrote with illustrations from key words in Socrates philosophical sayings, for instance â€Å"[Socrates] spent his life in search of such truth as was arrived at by logical reasoning, starting from a rational hypothesis.† The real philosophical acts of Socrates have been shown when Plato wrote what was said by Socrates during his defense i.e. â€Å"I have never been a teacher to any man, but if any one, whether young or old, wished to hear me speak while carrying out my mission, I never grudged him the opportunity†¦ And whether any of my hearers become better or worse, for that I cannot justly be made answerable†¦Ã¢â‚¬ Advertising We will write a custom essay sample on Greek Philosopher Socrates specifically for you for only $16.05 $11/page Learn More Socrates was neither a product of the social order nor a modernizer. His way was known by many. He could stroll around the streets and then engage in a conversation with a person he came across. Without hesitation, Socrates would make sure that he interrogated the individual on his beliefs. Even though this seems to be a direct influence on people, Socrates is considered to have influenced most people’s way of life indirectly. Apparently, we are made to believe that new trends were obligatory when a person exhausted his chat with Socrates. However, Socrates never did trend setting save for that. In 399 BCE, Socrates was charged with transgression and corrupting the youth of Athens. Socrates was blamed by Meletus. During these times, the punishment for such crimes was death. The reason behind his alleged transgression was lack of recognition of the same gods as the state. Socrates was blamed for corrupting the Athenian youths. This was after the youths started questioning their parents’ beliefs. The youngsters also questioned the beliefs of some of the significant social elite in a scornful way. The entire matter appeared frivolous. In spite of Socrates outstanding defense, which was possibly misinterpreted by most of the 501 jury of the subordinate category of the Athenian general public, he was proved guilty by a margin of merely sixty people. Most people wanted him to be evicted from the city. However, this never happened. Personally, he requested to recompense a fine but his efforts were futile. A larger margin of individuals won the case. They proposed the death penalty on Socrates. He was to drink poison. The death sentence was later deferred. This was as a result of a r eligious festival that was to be performed. The festival was for the sacrifice of the seven young men and maidens towards the Minotaur in the maze inside the holy place on the isle of Crete. It was during this time that his friends proposed to organize a getaway for him. But Socrates refused to escape. He claimed that his escape would be contrary to all his teachings as well as the years he had lived. He took death as a light matter. He perceived death as at last getting to know all that happens after death which is considered as the ultimate quest of all philosophers. Plato denotes that Socrates said: â€Å"But now it is time for us to go away, I to die, and you to live. Which of us is going to a better fate is unknown to all save God.† Socrates was a great philosopher. The absence of his philosophical sayings would have resulted in the absence of philosophies from Aristotle and each and every successor of his teachings. The functioning of the world at present, particularly the western world would have been very different. This would have consequently reversed the configuration as well as the workings of the globe.Advertising Looking for essay on philosophy? Let's see if we can help you! Get your first paper with 15% OFF Learn More In conclusion, Socrates was the greatest philosopher/ theorist in the world. He took the planet by storm. He left a lot of suspicion and doubt in the minds of the greatest leaders of the era and beyond. There is a well known painting that depicts Socrates death. Weeping friends surround him as he moves to drink the cup of poisonous hemlock. The holder of the cup who is a servant also weeps on seeing what he was doing. The fact remains that Socrates was, is and will always be missed. Socrates discovered the truth regarding prejudices that are pushed on us by our own insecurities. This essay on Greek Philosopher Socrates was written and submitted by user Marvin E. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Metallic Conductor Essays - Electromagnetism, Force, Physics

Metallic Conductor Essays - Electromagnetism, Force, Physics Metallic Conductor Determination of r for a Metallic Conductor Aim: To determine the resistivity (r) of a given sample of wire Introduction: Physical factors that affect the resistance of a conductor are length, cross sectional area and a constant that depends upon the material called the resistivity. The resistance per unit length is the same all along a uniform wire so if the resistance of different lengths of a wire is found out, the resistivity can be calculated. Resistance of a material, R = Voltage / Current Resistance of a conductor, R = r Length / Cross sectional area Apparatus: - 12V power supply - Power leads - 6 connecting leads - 2 crocodile clips - given sample of wire ( 5 m) - variable resistor is used to alter the resistance to change the current and voltage for each length - ammeter the 5 ampere outlet was used since the current was generally over 1 amperes - voltmeter the 5 volt outlet was used because voltage was always below 5 volts - meter stick more appropriate than a 30 cm ruler because the length is changed by 50 cm each time - micrometer since the wire is very thin an accurate measurement of the diameter can be obtained by using a micrometer with an uncertainty of 0.0005mm. Diagram: Method: 1. Set up the apparatus as shown on the diagram. 2. Make sure the voltmeter outlet is at 5 volts and the ammeter outlet is at 1 amp. 3. Measure 50 cm of the wire using the meter stick. 4. Connect this part of the wire to the circuit using the crocodile clips. 5. Make sure the wire is not touching other parts of the wire. 6. Turn the power supply on, record the voltage and current. 7. Using the variable resistor, alter the resistance and take 4 more different readings of voltage and current for this length. 8. Repeat steps 4 to 6 for 5 more times, each time increase the length of wire by 50 cm using the meter stick. 9. Draw a graph of current against voltage for each length and find the resistance of each length by finding out the gradient of the graphs. 10. Measure the diameter of the wire using the micrometer. Take 3 reading at different places on the wire to reduce the uncertainty. 11. Calculate the cross sectional area of the wire, using the formula Area = p radius2 12. Draw a graph of resistance against length. 13. Find the resistivity of the wire by finding the gradient of the graph and multiplying it by the cross sectional area. ( R = r L / A ) Results: Length (m) 0.01 Voltage (volts) 0.05 Current (amperes) 0.05 0.5 0.70 1.15 0.5 1.30 2.00 0.5 1.90 3.10 0.5 2.45 3.90 0.5 2.90 4.70 Length (m) 0.01 Voltage (volts) 0.05 Current (amperes) 0.05 1.0 0.55 0.40 1.0 1.05 0.85 1.0 1.60 1.25 1.0 2.50 1.95 1.0 4.05 3.10 Length (m) 0.01 Voltage (volts) 0.05 Current (amperes) 0.05 1.5 0.80 0.40 1.5 1.50 0.80 1.5 2.45 1.30 1.5 3.80 1.90 1.5 4.50 2.30 Length (m) 0.01 Voltage (volts) 0.05 Current (amperes) 0.05 2.0 0.90 0.35 2.0 1.30 0.50 2.0 2.20 0.85 2.0 3.40 1.30 2.0 4.30 1.65 Length (m) 0.01 Voltage (volts) 0.05 Current (amperes) 0.05 2.5 1.20 0.35 2.5 1.40 0.45 2.5 2.35 0.75 2.5 3.35 1.00 2.5 4.70 1.45 Length (m) 0.01 Voltage (volts) 0.05 Current (amperes) 0.05 3.0 1.00 0.25 3.0 1.70 0.45 3.0 2.80 0.75 3.0 3.80 1.00 3.0 4.90 1.25 Diameter of the wire: 1st reading = 0.709mm 0.0005 mm 2nd reading = 0.710mm 0.0005 mm 3rd reading = 0.710mm 0.0005 mm Analysis & Conclusion: Length (m) 0.01 Resistance (ohms) 0.5 0.6161 0.00071 1.0 1.306 0.00098 1.5 1.985 0.0025 2.0 2.618 0.00046 2.5 3.263 0.0052 3.0 3.883 0.0049 Average diameter of wire = 0.710mm 0.0005 mm = 7.1 10 4 m 5 10 7 m Radius = 3.55 10 4 2.5 10 7 = 3.55 10 4 0.0704 % Area = p radius2 = p (1.26 10 7 0.1408 %) = p (1.26 10 7 1.77 10 10) = 3.96 10 7 m2 5.57 10 10 m2 Gradient of Resistance against Length graph = 1.307 1.307 = r / Cross sectional area = r / (3.96 10 7 5.57 10 10 ) r = 5.176 10 7 7.28 10 10 W m It was concluded from the experiment that the resistivity (r) of the wire is 5.2 10 7 7.3 10 10 W m. Evaluation: - The actual value for the resistivity is 4.7 10 7 W m. The resistivity value from the experiment is 5.2 10 7, which is

English 101 Essay Example | Topics and Well Written Essays - 250 words - 3

English 101 - Essay Example I simply explore the library and discover the myriad books, magazines, papers, and documents that I would never have known existed. I find one at random, locate a quiet corner, and spend some time getting acquainted with my new discovery. I have encountered 200-year-old books that were written about the history of the local area. I have also found magazines from the late 1800s that I always find interesting. One particular magazine was a late 1800s Science magazine that had an article that was written by Charles Darwin, the father of the Theory of Evolution. Wherever I look, the books that I accidentally discover always pleasantly surprise my curiosity. While I enjoy simply visiting the library, it is also an excellent place to study. I not only have a well-lit and quiet area to work, I have the entire library available to answer any questions I have, or provide the reference material I may need. I often consider the library my second home away from

DNA Sequencing Essay Example | Topics and Well Written Essays - 4000 words

DNA Sequencing - Essay Example The Sanger methods are able to sequence best from 30-350 nucleotides and therefore genomic sequencing strategies have been developed to sequence longer DNA of interest such as the gene of interest in this plant. In the shotgun sequencing strategies, DNA often of large size is shredded into smaller fragments that can then be sequenced individually. Shredding of the DNA is done by restriction enzymes or mechanically by shearing the DNA. The sequences of these fragments are then reassembled into their original order based on overlaps. Alignment of the sequences is done by a computer program to yield the complete sequence. In Whole-genome shortgun, the DNA is obtained without prior physical map knowledge and indiscriminately sheared into fragments of 100kb which are then cloned into plasmids and transformed. The DNA inserts obtained from the plasmids are sequenced individually and consequently assembled into a long contiguous sequence. The strategy has limits due to gaps which arise duri ng assembly due to the repeats in the sequences. Another strategy is primer walking which tends to deal with whole shortgun sequencing challenges in the assembly of â€Å"gaps†. Clones carrying inserts for sequences for both sides of the gap are identified and the DNA is sequenced normally. Resultant sequence is used to design a primer downstream from the former primer position. Pairwise-end sequencing is another strategy for genome sequencing which is performed on both sides of DNA of interest as opposed to one in whole-genome shortgun.... Usually alignment of the sequences is done by a computer program to yield the complete sequence. In Whole-genome shortgun, the DNA is obtained without prior physical map knowledge and indiscriminately sheared into fragments of 100kb which are then cloned into plasmids and transformed. The DNA inserts obtained from the plasmids are sequenced individually and consequently assembled into a long contiguous sequence. The strategy has limits due to gaps which arise during assembly due to the repeats in the sequences. Another strategy is primer walking which tends to deal with whole shortgun sequencing challenges in assembly of â€Å"gaps†. . Clones carrying inserts for sequences for both sides of the gap are identified and the DNA is sequenced normally. Resultant sequence is used to design a primer downstream from the former primer position. These steps are repeated over and over until the complete sequence of the insert is elucidated. Pairwise-end sequencing (double-barrel shortgun ) is another strategy for genome sequencing which is performed on both sides of DNA of interest as opposed to one in whole-genome shortgun. It reduces â€Å"gaps† thereby minimizing assembly errors which are common in whole-gun sequencing. However it poses a huge computational challenge during assembly. DNA is shredded into 150mb fragments and inserted into BACs in hierarchical shortgun sequencing strategy. Inserts are mapped into a physical map and organized by known location â€Å"Golden Tiling Path†. Inserts are fragmented further and cloned into plasmid where they are again recovered and sequenced according to â€Å"the Golden Tiling Path†. This strategy is applied for long pieces of DNA such as whole genome or chromosome and in

Report Coursework Example | Topics and Well Written Essays - 750 words - 3

Report - Coursework Example The methods are used in economics, physics, and chemistry, geology, in statistics, in operational research and in other disciplines. The ride has 100 metres of fencing to make a rectangular enclosure as shown. It will use existing walls for two sides of the enclosure, and leave an opening of 2 metres for a gate as shown below we are to show that the area of the enclosure is given by: A = 102x – x2 further we are to calculate the maximum possible area. The snacks will be provided in a box with a lid made by removing squares from each corner of a rectangular piece of card and then folding up the sides as shown in below figure. The box is made with a piece of cardboard that is 40 cm by 40 cm. To arrive at the many conclusions, the particular mathematical modeling techniques used was differentiation. It mostly involved finding the maxima and minima of the various mathematical expressions that were already given or else arrived at. The results show that the maximum and minimum heights for feel the fear roller coaster are 36 meters and -14. 1815 meters respectively. The difference between the two was found to amount to 50.815 meters. On the other hand, The Giant roller coaster is 36. 434 at its maximum and -96.434 at its minimum this roller coaster starts at the ground level. For the case of the enclosure the maximum possible area was found to be the2601 square meters where the width is 51. Finally the dimensions of the snack box that yield maximum volume are as follows 6.67 cm x 13.33 cm x 26.67 cm. in this case the maximum volume is 2370.37 cubic

Meaningfulness of Brand History Concept in Brand Management

Meaningfulness of Brand History Concept in Brand Management Gianluca Lucchin ID3615402 A brand has to have a history 1. INTRODUCTION Im presenting my arguments to prove that a brand actually need a history to be successful in nowadays dynamic scenario and to survive in the long term. First Im going to give basic definitions to work on, trying to define brand history by a theoretical point of view; then Im going to analyze those theories implications in order to sustain my arguments; finally Im going to use real-life cases in nowadays market to give recommendations and draw my conclusions. 2. DEFINITIONS TO START To determine whether or not a brand needs a history as an asset, is important to identify the key elements to work on. A definition of brand is a good starting point, since the word itself could be referred to many different themes and meanings. This will surely help to restrict the field of study. For Gardner and Levys (1955) A brand name is more than the label employed to differentiate among the manufacturers of a product; It is a complex symbol that represents a variety of ideas and attributes. It tells the consumers many thing, not only by the way it sounds (and the literal meaning if it has one) but, more important, via the body of associations it has built up and acquired as a public object over a period of time. Following this logic the brand could also be conceptualized as a bundle of tangible and intangible features which increase the attractiveness of a product beyond its functional value (Farquhar, 1989; Park and Srinivasan, 1994). History in this case could play a crucial role in binding tangible and intangible features by using a continuous chronological record of important events(Oxford Dictionaries) allowing a brand or a company, to recall a complex set of meanings, values and symbols connected to origins, past performances and mythologized episodes. This process of recalling the past could be beneficial for both firm perspective and consumer perspective and its connected to the concept of Brand Heritage. 3. BRAND HISTORY AND BRAND HERITAGE The word heritage is generally associated with inheritance: something transferred from one generation to another. As a concept, therefore, it works as a carrier of historical values from the past (Nuryanti, 1996). On the surface the difference between heritage and history may seem minor. However, if history   may explore and explain a past that is far away, heritage clarifies and makes that same past relevant for contemporary contexts and purposes. In the present time characterized by high dynamics, uncertainty, and massive consumer disorientation , customers tend to prefer brands with a heritage: a brand infused with a heritage stands for authenticity, credibility, and trust, and can provide leverage for a brand, especially in global markets (Aaker 1996; George 2004). The brand heritage construct can therefore be defined as (à ¢Ã¢â€š ¬Ã‚ ¦) a dimension of a brands identity found in its track record, longevity, core values, use of symbols and particularly in an organisational belief that its history is important (Urde et al. 2007). Based on the definition of brand heritage and its distinction from related constructs, it is useful to consider five major elements that indicate whether and to what extent heritage is present or potentially found in a brand (Urde, Greyser, and Balmer 2007, p. 9). The element track record is related to the established performance that the brand or the company has been connected with, such as certain values and promises over time (Urde 1997). The second element of brand heritage, longevity, is of special importance for large multigenerational family-owned companies reflecting sustainability and consistency (Urde, Greyser, and Balmer 2007, p. 9). Core values encompass the basic values the brand is associated with. Like a promise or covenant in external communication, these values underline and help to define corporate strategy and are an integral part of the brand identity (Kapferer 2004; Lencioni 2002; Urde 1994). The use of symbols is related to logos or designs and illustrates the brands core meaning and ideas (Urde, Greyser, and Balmer 2007, p. 10). The fifth component asks whether history is important to identity. Companies have to sense their own history as being crucially important to their identity. It is absolutely essential that they know who and what they are. This understanding should also be a key part of communication, advertising, and the marketing mix (Brown, Kozinets, and Sherry 2003b). 3.1 TYPE OF HERITAGE Referring to the work of the sociologist George Herbert Mead about the impact of past on individuals understanding of reality, and following the research of Bradford T. Hudson and John M.T. Balmer (2013) its possible to distinct between four different forms of Heritage. Structural heritage The nature of the present depends on the outcome of events that occurred in the past, which cannot be altered. Structural heritage involves a succession of causation from past to present. *Brands that use structural heritage claim superiority and differentiation referring to   a pedigree connecting the current company to the moment of origination and the people instrumental in establishing the company. Practical examples of structural heritage abound within many industries and sectors. For instance, some companies refer to founding dates Implied heritage If a company is vibrant and respected in the present, then it must have existed and developed during the past in a manner that explains its current status. Heritage is expressed by displaying current attributes that imply historical antecedents, by demonstrating congruence between current attributes and historical attributes, or by describing patterns of accomplishment across time. This dimension may also be indicated by references to the age of a brand. *Claims of differentiation or superiority by the firm are validated through statements of longevity, or demonstrations of continuity between past and present. Reconstructed heritage This dimension suggests that our relationship to the past is interpretive and our understanding of prior events is enhanced through contemplation. *Claims of differentiation or superiority by the firm are validated by the familiar or reminiscent character of the brand or its associated products. A commonly cited example of reconstructed heritage is the new Volkswagen Beetle, which was introduced in 1998 with design elements reminiscent of the original Beetle that became a cultural icon during the 1960s. Mythical heritage Mythical heritage refers to pasts that are partly or wholly fictitious, and which facilitate the projection or escape of consumers into imaginary worlds that relate to the brand. Mythical heritage is often expressed through fantasy or illusion, especially within communications narratives or the design of environments and products. *Claims of differentiation or superiority by the firm are validated by the archetypal, universal or quintessential nature of brand attributes. The reason companies with heritage should use it, is to take advantage of differentiation that is valuable for the customer/consumer and other stakeholders, distinctive for the brand, and difficult to imitate for the competitors.   Heritage can provide a basis for distinctiveness in positioning, which can generate competitive advantage, e.g. translating into higher prices and margins, and retaining customers to whom heritage is meaningful. 3.2 BRAND HERITAGE AND EFFECTS ON CUSTOMER VALUE A brand with a heritage creates and confirms expectations about future behavior to stakeholder groups and makes a promise that the brand will continue to deliver on these commitments (e.g., Aaker 1996 ; George 2004 ). For this reason brand history along with brand heritage can add consumer perceived value and can minimize consumers buying risk (Muehling and Sprott 2004 ). For the conceptualization of consumer value we refer to four major types of customer perceived value: 1)  Economic value: The economic dimension of customer value addresses direct monetary aspects such as price, resale price, discount, investment etc. It refers to the value of the product expressed in dollars and cents, to what is given up or sacrificed to obtain a product (e.g., Ahtola 1984 ; Chapman 1986 ; Mazumdar 1986 ; Monroe and Krishnan 1985 ). Functional value: The functional dimension of customer value represents the core benefit and basic utilities such as e.g. the quality, the uniqueness, the usability, the reliability, and durability of a certain product (Sheth et al. 1991 ). Affective value: The affective dimension of customer value refers to the experiences, feelings, and emotions a certain brand or product provides to the consumer in addition to its functional utility (Hirschman and Holbrook 1982 ; Sheth et al. 1991 , Westbrook and Oliver 1991 ). Social value: The social dimension of customer value focuses a customers personal orientation towards a brand or product and addresses personal matters such as consumers self-concepts, self-worth or self-identity value (e.g., Vigneron and Johnson 2004 ; Hirschman and Holbrook 1982 ). Following the study and the complex empirical research of Thomas Wuestefeld et al(2012) in the article The impact of brand heritage on customer perceived value we can say that brand heritage construct (as a result of different factors like history, prestige, longevity, myth and credibility) overall affects Consumer Perceived Value (CPV), therefore could be a crucial asset to consider. 4.EXAMPLES OF BRAND USING HERITAGE AS A COMPETITIVE ADVANTAGE Tangible examples of a proper use of brand history and brand heritage could be seen in both luxury market and mass market. 4.1 KRAFT/CADBURYS ACQUISITION CASE STUDY A sophisticated understanding of the past is one of the most powerful tools we have for shaping the future. An actual implementation of brand history and brand heritage concepts could be seen in how Kraft Foods managed its 2010 integration of the British confectioner Cadbury. Cadburys management and its employees had somehow mounted resistance to the acquisition, fearing the loss of core values and a products quality. To help smooth the process, senior executives turned to Krafts long-established archives. Company archivists launched an intranet site, titled Coming Together, that honored the parallel paths Kraft and Cadbury had taken. Poring over historical materials, they had found much evidence of shared values, and the presentation reinforced those common themes. In addition to the founders stories, the intranet site included interactive time lines, iconic advertising images, brief documentary videos, and dozens of detailed histories of owned branded products all designed to show how leading Kraft and Cadbury brands had come to sit side by side on grocers shelves. The same narrative too k hold in other communications, from CEO speeches to press releases, and in employee training sessions. Kraft ended up integrating Cadbury more smoothly than any of its previous acquisitions. The history of the enterprise can instill a sense of identity and purpose and suggest the goals that will resonate (George Smith,Your Companys History as a Leadership Tool). 4.2 COCA-COLA is really proud of its history The Coca-Cola story is a good one, even if we do say so ourselves Coca-Cola, one of the most famous and iconic brand in the world definitely recurs to an implementation of brand heritage tools by referring to the company glorious longevity and past performances in a nostalgic fashion. An example of this commitment to history could definitely be found on Coca-Cola website with many pages dedicated to the evolution of the brand itself. A pdf for the 125 years anniversary of Coca-Cola has been released, with lot of documents and pictures of logos, packaging and successful advertising during the ages. A relevant proof of appliance of brand heritage construct in Coca-Cola marketing mix, could be found in the smart use of symbols (the iconic bottle and the famous Coca-Cola font) and the reiteration of the affective value(being on the market for such a long time it bears nostalgic potential for every adult consumer). 4.3 LOUIS VUITTON-The iconic traveling luggage Louis Vuitton is a well known apparel luxury brand. It puts great emphasys on tradition as seen in the brand website rich in contents like old pictures and all sort of informations on the origins of the company itself. The starting point, the making of the iconic Louis Vuitton traveling luggage is used as tool of reference to the glorious past of the company itself and could be read as a clear example of reconstructed heritage. And plus, the promise of value connected to the purchase of those bags implies an increase of social perceived value for consumers as a form of self-actualization and distinction. 4.4 BURBERRY-The invention of gabardine and the myth of the trench coat Burberry is another famous luxury fashion brand which use history, tradition and heritage as crucial assets in its marketing mix .Its main fashion house focuses on outerwear, fashion accessories, fragrances, sunglasses, and cosmetics. Established in 1856 by Thomas Burberry and originally focusing on the development of outdoor attire, the fashion house has moved on to the high fashion market developing pattern-based scarves, trench coats, and other fashion accessories. Its distinctive check pattern has become one of its most widely copied trademarks. The brand itself can count on the innovative invention of gabardine, a breathable and waterproof fabric   which somehow revolutionized rainwear. Burberry is most famous for its trench coat. Its coats were worn in the trenches of World War I by British soldiers, and for decades thereafter Burberry became so much a part of British culture that Queen Elizabeth II and the Prince of Wales have granted the company Royal Warrants. Thus, Burberry is the perfect example of a Heritage brand based on the implied heritage category: the respectability and the glorious status showed in the present is the result of a great and honorable past (invention of gabardine + fact that trench coats were used during world war) 5. CONCLUSION   Ã‚   If lots of nowadays most successful brands are connected to the ever-innovating technology sector (think of Google, Apple, Amazon, Facebook etc) and dont rely too much on a long or mythicized history, long-standing brands combining both heritage and longevity are still able to deliver real value attaining strong competitive positions. If we observe the 2016 Global Best Brands report by Interbrand, we can see that 10 brands in the top15 are more than 50 years old and some of them are way older than that. Even if someone could argue that the success of a brand has little to do with a brands age, we can still say that having long-term traditions and experiences in the business could help to stay relevant and competitive. The level of sophistication needed for a brand to maintain its competitive advantages is of course not to be underestimated, newness and innovation plays a strong role. But even if a brand needs to evolve constantly to stay relevant, it also needs a center of gravity, a clear vision and a commitment to stay true to the core of its DNA (Rebecca Robins 2015) In conclusion we can say that: Consumers prefer brands with a history in order to be reassured and to fight purchasing uncertainty Brand History is a key element in the implementation of Brand Heritage constructà ¯Ã†â€™Ã‚   Brand Heritage boost the Consumer Perceived Value A connection to the past is often required by a company to be successful and coherent in the present and to grow in the future A brand (definitely) has to have a history! REFERENCES Articles and Papers Chun-Tuan Chang Minh-Hsuan Tung (2016) Intergenerational appeal in advertising: impacts of brand-gender extension and brand history, in International Journal of Advertising, 35:2, 345-361 Vanisha Narsey Cristel Antonia Russell (2014). Behind the Revealed Brand: Exploring the Brand Backstory Experience inConsumer Culture Theory. Published online: 20 Aug 2014; 297-323. Bradford T. Hudson John M.T. Balmer, (2013),Corporate heritage brands: Meads theory of the past, in Corporate Communications: An International Journal, Vol. 18 Iss 3 pp. 347 361 Thomas Wuestefeld  · Nadine Hennigs  ·Steffen Schmidt  · Klaus-Peter Wiedmann (2012) The impact of brand heritage on customer perceived value, in Der markt. International Journal of Marketing John T. Seaman Jr. and George David Smith,(2012) Your Companys History as a Leadership Tool, in Harvard Business Review, December 2012 Upendra Kumar Maurya* P. Mishra.(2012) What is a brand? A Perspective on Brand Meaning in European Journal of Business and Management. Vol 4, No.3, 2012 Klaus-Peter Wiedmann , Nadine Hennigs , Steffen Schmidt Thomas Wuestefeld (2011) Drivers and Outcomes of Brand Heritage: Consumers Perception of Heritage Brands in the Automotive Industry, in Journal of Marketing Theory and Practice, 19:2, 205-220 Ulla Hakala Sonja Là ¤tti Birgitta Sandberg, (2011),Operationalising brand heritage and cultural heritage, in Journal of Product Brand Management, Vol. 20 Iss 6 pp. 447 456 Pozzi Daniele, The Invisible H: does History has a place in Heritage? A proposal, in https://www.Researchgate.net Urde M, Greyser SA, Balmer JMT (2007) Corporate brands with a heritage. J Brand Manage 15(1):4-19 Books Keller L.K, (2013) Strategic Brand Management. Building, Measuring and Managing Brand Equity, published by Pearson Baker M., Hart S. (2007) Product Strategy Management, Prentice hall, London Websites http://interbrand.com/views/legacy-brands-keeping-long-standing-brands-relevant-in-the-digital-age/ http://www.theguardian.com/media-network/2015/oct/09/brands-relevant-digital-age http://interbrand.com/best-brands/best-global-brands/2016/ranking/ https://uk.burberry.com/our-history/ http://www.burberryplc.com/about_burberry/company-history http://it.louisvuitton.com/ita-it/la-maison/una-storia-leggendaria#how-it-all-began http://www.worldofcoca-cola.com/about-us/coca-cola-history/ https://www.oxforddictionaries.com/ http://www.coca-cola.co.uk/stories/from-1886-to-the-present-daythis-is-the-story-of-coca-cola http://www.stern.nyu.edu/experience-stern/faculty-research/georgesmith-history-leadership

Willa Cathers Death Comes for the Archbishop: Powerful Prose :: Willa Cather Death Comes for the Archbishop

Willa Cather's Death Comes for the Archbishop: Powerful Prose It is understandable that some early twentieth-century critics of Willa Cather's Death Comes for the Archbishop said that the "'book is hard to classify,'" and "that it is not a novel" (On Writing 12). At that time, novels generally were written with a recognizable structure, with character development as a focus and chronology as a central organizational strategy (Harmon 350). In Death Comes for the Archbishop the central character's changes are subtle and relational, while the chronology sometimes seems random and unpredictable. Cather's preference to call her work "a narrative," a term usually contained within the definition of "a novel," does make sense, if only to distinguish her style in the minds of her readers. Cather's main character, Archbishop Latour, does not change so much as come into clearer focus. It is as if her story begins with a picture of Latour through a blurry wide-angle lens. He is only a name in the prologue; he is denied authority when he first arrives in Santa Fe; he is traveling in foreign territory. Yet, through a series of vignettes, Latour's personality becomes more vivid and realized, like the landscape around him. Rather than major personal trans-formations or dramatic circumstances, we find that Latour becomes more of what we already thought he was. Although a relatively solitary man, Latour is literarily never alone. Cather almost always sets her main character in relation to either another character or to the landscape. Comparisons of the scenery to that of other locales are made, but like the personality of the Latour himself, the landscape seems to develop its essence, as well. In a scene towards the end of the book when Latour is on one of his many journeys back to Santa Fe, we see a good example of this juxtaposition, "[t]he plain was there, under one's feet, but what one saw when one looked about was that brilliant blue world of stinging air and moving cloud" (DCA 231-2). Cather points the fulfillment of her tale in her title. In the last section, titled just as the book itself, the Archbishop is "active in some other part of the great picture of his life" (Death Comes for the Archbishop 288). During his last days he was "done with calendared time," these words reflecting the arbitrary way in which memories are recalled, and the manner in which the book's minimal plot progresses.